Sparados Launches SmartPass: Branded Apple Wallet and Google Wallet Passes for Business
Sparados is launching SmartPass, a new product for creating branded Apple Wallet and Google Wallet passes directly in the Sparados platform. Companies can now issue loyalty cards, tickets, vouchers, policy cards and employee IDs that update in real time and reach customers on the lock screen – with no app to build or download. Below you will find what SmartPass does, how it works, who it is for and how pricing works.
Key Takeaways
New product: SmartPass lets businesses create white-label passes for Apple Wallet and Google Wallet in the Sparados platform.
No app required: customers add the pass with one tap to the wallet already on their phone.
Live updates: balances, statuses, dates and offers change in place, with lock-screen notifications.
Fair pricing: no platform fee, no API fee, free updates and push notifications, unlimited templates – and sent passes never expire.
For many industries: retail, insurance, travel, events, banking, health, HR and benefit platforms.
Table of Contents:
What is SmartPass by Sparados?
SmartPass is a white-label card, ticket or credential that lives in Apple Wallet and Google Wallet. You design it once in your brand – logo, colours, fields, QR code and links on the back of the pass. After that, the pass updates in place, sends lock-screen notifications and works as a self-service hub for your customers.
SmartPass is part of the Sparados platform – the same platform our clients already use to issue virtual cards and embedded payments. Admins create templates, issue passes, send updates and track results from one panel. To automate issuing and updates, companies can connect their CRM or back-office systems through the SmartPass API, included at no extra cost.
Why are businesses moving from apps to wallet passes?
Building and maintaining a mobile app is expensive, and customers rarely keep using it. As we described in our article on digital wallet passes for businesses:
the average smartphone has around 80 apps installed,
about 62% of installed apps go unused in any given month,
about 46% of app installs are removed within 30 days,
global app downloads have fallen five years in a row.
Apple Wallet and Google Wallet are already on your customers' phones. SmartPass puts your brand there – one swipe away, on the phone and the watch, even offline. Your messages land on the lock screen instead of crowded inboxes or spam folders.
What can a SmartPass do?
A SmartPass is not a static digital copy of a plastic card. It is a live, branded card that updates itself and talks to your customers:
Dynamic updates: balances, statuses, dates and offers change in place. No reprints and no new cards to send.
Lock-screen notifications: reach customers in real time, without them opening an app.
Always accessible: one swipe away, even offline, on phone and watch.
Back-of-pass hub: links to self-service, support, documents and FAQs that you can edit at any time.
Location and time triggers: contextual messages when they matter most, e.g. near a store or before an appointment.
How does SmartPass work in the Sparados platform?
Everything happens in the Sparados platform. There is no new app to publish, no app store review and no multi-year IT project. The process has five steps:
Design: log in as an admin and create a pass template in your brand – logo, colours, fields, QR code and back-of-pass links.
Issue: send passes by email, SMS, QR code or a web link, one by one or in bulk.
Add to Wallet: customers save the pass to Apple Wallet or Google Wallet with one tap. No app download.
Update and notify: edit a template or a single pass in the platform, or connect your CRM via the Sparados API. Changes reach every phone instantly.
Measure: track installs, updates and engagement in the platform.
Issuing a single pass takes seconds: pick a campaign, click Issue pass and enter the holder's email and details. The customer receives a message and adds the pass to their wallet. You can create and send your first pass the same day; a full rollout with CRM integration typically takes weeks, not quarters.
Which industries can use SmartPass?
If you issue a card, ticket, voucher or ID today, SmartPass can put it in the wallet and keep it up to date:
Retail and loyalty: loyalty and stamp cards, store credit and points that update after every purchase.
Insurance: digital policy cards, roadside assistance contacts, live claim status and renewal reminders. Read more about how Google Wallet and Apple Wallet are reshaping insurance.
Travel and hospitality: boarding passes, hotel keys and guest cards with live gate, delay and room updates.
Events and ticketing: concert, sports and conference tickets that are hard to forge or lose.
Banking and fintech: account alerts, reward summaries and companion passes for virtual cards.
Health and fitness: gym and clinic membership cards, class and appointment reminders.
Employees and HR: employee IDs and access badges issued on day one and revoked instantly – see why enterprises are switching to digital wallet passes.
Benefit platforms: live lunch, gift and bonus card balances, top-up alerts and partner offers.
How much does SmartPass cost?
Many wallet platforms charge for monthly active passes, cap the number of templates and add fees for API access or notifications. SmartPass works differently: you buy a pass limit, and only the passes you send count toward it.
Pricing element | Common wallet platform model | SmartPass by Sparados |
Billing basis | Monthly active passes | Sent passes only |
Templates | Capped | Unlimited |
API access | Extra fee | Included (€0) |
Updates and push notifications | Extra fee | Free (€0) |
Access to the Sparados platform and admin panel costs €0. Sent passes never expire – a pass stays in the wallet and keeps working for as long as the customer keeps it – and there is no deadline for using your pass limit. Updating a pass, sending a push notification or creating a template never uses it. Pass packages are listed on the SmartPass pricing page.
SmartPass and virtual cards: information and payment in one wallet
SmartPass is the information layer. Sparados virtual cards are the payment layer. Together they cover the whole journey – from a notification and an approval to paying by phone or watch with a dedicated card in the same wallet. The pass shows the available budget, and the card next to it pays.
Both products run on the same platform, API and white-label setup, so you work with one partner. Example scenarios include insurance claim payouts, business-trip budgets and employee benefit cards. To see how a Sparados card gets into the wallet, read our Apple Wallet web push provisioning guide.
FAQ: SmartPass by Sparados
What is SmartPass?
SmartPass by Sparados is a platform for creating branded passes for Apple Wallet and Google Wallet: loyalty cards, tickets, vouchers, membership cards, policy cards and employee IDs.
Do my customers need to download an app?
No. Customers save the pass with one tap to the wallet that is already on their phone.
Do I need developers to use SmartPass?
No. You can do everything in the admin panel of the Sparados platform. To automate issuing and updates, connect your systems via the Sparados API, included at no extra cost.
What counts toward my pass limit?
Only passes you send. Templates, updates and push notifications don't count.
Do passes or my pass limit expire?
No. Sent passes never expire, and there is no time limit on using your pass limit.
How quickly can we launch SmartPass?
You can create and send your first pass the same day. A full rollout with CRM integration typically takes weeks, not quarters.
Put your brand in every customer's wallet
Already a Sparados client? Log in to the platform and create your first SmartPass today. New to Sparados? Book a 30-minute demo or contact us – we will show you how SmartPass fits your use case. You can find all product details on the SmartPass page.
