SMARTPASS BY SPARADOS · DIGITAL WALLET PASSES FOR BUSINESS
Your brand on every customer’s phone. No app required.
Create branded Apple Wallet and Google Wallet passes in the Sparados platform, update them in real time and reach customers on the lock screen. No platform fees, unlimited templates, and passes that never expire.
✓ Apple Wallet & Google Wallet · ✓ Unlimited templates · ✓ Free push & updates · ✓ API included
WHY NOW
Your customers don’t want another app. They already have a wallet.
Building an app is expensive, and customers rarely keep using it. Apple Wallet and Google Wallet are already on every smartphone, so SmartPass puts your brand there instead: one swipe away, every day.
~80
apps installed on the average smartphone
~62%
of installed apps go unused in any given month
~46%
of app installs are removed within 30 days
5 years
in a row of falling global app downloads
Source: Sparados, “Digital Wallet Passes for Businesses” (Sparados blog).
WHAT IS SMARTPASS
A live, branded card that updates itself and talks to your customers.
SmartPass is a white-label card, ticket or credential that lives in Apple Wallet and Google Wallet. You design it once in your brand. After that it updates in place, sends lock-screen notifications and works as a self-service hub on the back of the pass.
● Dynamic updates
Balances, statuses, dates and offers change in place. No reprints.
● Lock-screen notifications
Reach customers in real time, without them opening an app.
● Always accessible
One swipe away, even offline, on phone and watch.
● Back-of-pass hub
Links to self-service, support, documents and FAQs that you edit at any time.
● Location & time triggers
Contextual messages when they matter most, e.g. near a store or before an appointment.
HOW IT WORKS
From idea to the lock screen. All in the Sparados platform.
Log in to the Sparados platform as an admin and you have everything in one place: design, issue, update and measure your passes. No new app, no app store review, no multi-year IT project.
01
Design
Log in as an admin and create a pass template in your brand: logo, colours, fields, QR code and back-of-pass links.
02
Issue
Send passes by email, SMS, QR code or a web link, one by one or in bulk.
03
Add to Wallet
Customers save the pass to Apple Wallet or Google Wallet with one tap. No app download.
04
Update & notify
Edit a template or a single pass in the platform, or connect your CRM via the Sparados API. Changes reach every phone instantly.
05
Measure
Track installs, updates and engagement in the platform.
Already a Sparados client? Log in to the platform and create your first SmartPass today.
TUTORIAL · SPARADOS PLATFORM
Issue a SmartPass in seconds.
Pick a campaign, click “Issue pass” and enter the holder’s email and details. Your customer gets a message and adds the pass to Apple Wallet or Google Wallet with one tap.
USE CASES
One technology, every industry.
If you issue a card, ticket, voucher or ID today, SmartPass can put it in the wallet and keep it up to date.
● Retail & Loyalty
Loyalty and stamp cards, store credit and points that update after every purchase.
● Insurance
Digital policy cards, roadside assistance contacts, live claim status and renewal reminders.
● Travel & Hospitality
Boarding passes, hotel keys and guest cards with live gate, delay and room updates.
● Events & Ticketing
Concert, sports and conference tickets that are hard to forge or lose.
● Banking & Fintech
Account alerts, reward summaries and companion passes for virtual cards.
● Health & Fitness
Gym and clinic membership cards, class and appointment reminders.
● Employees & HR
Employee IDs and access badges issued on day one and revoked instantly.
● Benefit platforms
Live lunch, gift and bonus card balances, top-up alerts and partner offers.
Results in insurance
In published case studies, wallet passes delivered +20–26% higher renewal rates, ~2/3 lower communication costs vs. mail and SMS, ~+25% more self-service usage and ~60% pass adoption.
Market data, not Sparados client results. Source: Sparados blog, “Digital Pass: How Google Wallet and Apple Wallet Are Reshaping Insurance”.
WHY SMARTPASS
The channel your customers will never uninstall.
Six reasons companies choose wallet passes instead of yet another app.
● No app to build
Reach customers through wallets already on their phones, with no app development or maintenance.
● Lock-screen reach
Messages land where customers look, not in crowded inboxes or spam folders.
● Lower costs
Replace printed cards, letters and paid SMS with free, instant pass updates.
● Your brand, always there
A white-label pass keeps your logo one swipe away, every day of the relationship.
● Live in weeks, not quarters
Launch your first use case from the admin panel, without a multi-year IT project.
● No disruption
SmartPass works on top of your CRM and back-office systems through the Sparados API.
FAIR PRICING
Simple pricing. No hidden fees. No expiry dates.
Many wallet platforms charge for monthly active passes, cap your templates and add fees for API access or notifications. SmartPass doesn’t. You buy a pass limit, and only the passes you send count toward it.
€0
No platform fee
Access to the Sparados platform and admin panel is free.
€0
No API fee
Integrate with your CRM or back office at no extra cost.
€0
Free updates & push
Change passes and notify customers as often as you need.
Unlimited
Unlimited templates
Create a template for every brand, campaign or use case.
Forever
Sent passes never expire
A pass stays in the wallet, and keeps working, for as long as the customer keeps it.
No deadline
No time limit
Use your pass limit this month or next year. Unused passes never roll off.
How does the limit work? Only sent passes count toward your limit. Updating a pass, sending a push notification or creating a template never uses it.
SMARTPASS + VIRTUAL CARDS
Information and payment in one wallet.
SmartPass is the information layer. Sparados virtual cards are the payment layer. Together they cover the whole journey, from a notification and an approval to paying by phone or watch with a dedicated card in the same wallet.
Connected experience: the pass shows the available budget, the card next to it pays.
One partner: the same platform, API and white-label setup for cards and passes.
Examples: insurance claim payouts, business-trip budgets, employee benefit cards.
FAQ
Frequently asked questions
What is SmartPass?
SmartPass by Sparados is a platform for creating branded passes for Apple Wallet and Google Wallet: loyalty cards, tickets, vouchers, membership cards, policy cards and employee IDs.
Do my customers need to download an app?
No. Customers save the pass with one tap to the wallet that is already on their phone.
Where do I create and edit passes?
In the Sparados platform. Log in as an admin to create templates, issue passes, send updates and push notifications, and track results.
Do I need developers?
No. You can do everything in the admin panel. To automate issuing and updates, connect your systems via the Sparados API, included at no extra cost.
What counts toward my pass limit?
Only passes you send. Templates, updates and push notifications don’t count.
Do passes or my limit expire?
No. Sent passes never expire, and there is no time limit on using your pass limit.
Are there any extra fees?
No platform fee, no API fee and no fee for updates or push notifications. See the pricing page for pass packages.
How many templates can I create?
As many as you need. Templates are unlimited.
How quickly can we launch?
You can create and send your first pass the same day. A full rollout with CRM integration typically takes weeks, not quarters.
Put your brand in every customer’s wallet.
Create unlimited templates, send passes that never expire and pay only for what you send.
Prefer to talk? Michał Stachera, CEO · +48 781 761 200 · [email protected]